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Head of Marketing and Digital

Professional Services

Outreach, Recruitment and Marketing

Salary:	£59,139 to £66,537 per annum
Post Type:	Full Time
Contract Type:	Permanent
Closing Date:	Sunday 16 February 2025
Interview Date:	Thursday 06 March 2025
Reference:	HR0178676

University of Bradford

At the University of Bradford, our focus is on creating the conditions for social, cultural, and economic impact. We are committed to social inclusion. Our work to expand opportunity and enable students to reach their potential, has led to us topping the Social Mobility Index of English universities for the last two years. Our University Strategy sets out our ambitions for 2025, which we will achieve by using our proud heritage as a springboard and remaining steadfast in our commitment to equality, diversity, and inclusion.

Safeguarding

The University of Bradford is committed to safeguarding, protecting and promoting the welfare of children, young people, and Adults at Risk through robust safer recruitment practices.

Directorate

We are seeking an experienced senior leader and strategic marketer to lead, develop and motivate the team responsible for student recruitment marketing, in the newly created role of Head of Marketing and Digital. This is an exciting time to join the University of Bradford during the City of Culture 2025, in the University’s fourth year at the top of the UK Social Mobility Index, and as we launch our new University strategy.

What you will be doing:

• Acting as a positive agent for change in the team and with an innovative and creative digital approach to student recruitment, the Head of Marketing and Digital will be responsible for delivering, evaluating and developing the University’s marketing strategy to meet the University’s ambitious student number targets. The successful postholder will be able to demonstrate significant experience of interpreting and analysing complex data sets to inform marketing planning, delivering pro-active marketing campaigns to address market challenges and effective campaign evaluation. 
• The Head of Marketing and Digital will work closely with colleagues within the Marketing team and across the University to ensure an effective coordinated approach to student recruitment marketing, and the delivery of a best-in-class digital experience to our prospective and current stakeholder audiences. Working in a dynamic, challenging and exciting market environment, the postholder will need to positively influence colleagues across the institution, whilst demonstrating a high level of personal resilience and flexibility to manage changing demands and priorities.
• The University operates a hybrid working model, but there is an expectation that individuals are available to work on campus to meet service demand.  As a new colleague it would be expected that to assist with settling into the role and building working relationships that at least for the first six months the majority of working days will be on campus.

Qualifications/ experience:

• Extensive experience of working at a senior level in marketing and digital role in a complex market environment
• Experience of leading and managing high performance marketing and digital teams
• Proven leadership and team-working skills, setting and achieving high standards and inspiring others to develop and excel.
• Excellent planning and organizing skills with demonstrable project management skills and an ability to build effective networks across organisations
• Level 7 qualification in Marketing or equivalent substantial professional experience
• Marketing or business-related degree or equivalent professional experience

To apply for this role, you will need to complete a short online application form attaching a CV showing your full employment history and a covering letter which details how your knowledge and experience aligns to the person specification and how you have created and developed a high-performance team culture in your previous roles.  Please note that CV's submitted without completing the application form will not be considered.

Celebrating Diversity – The University of Bradford 

Within the Directorate of Outreach, Recruitment and Marketing, there is a lower representation of males and BAME staff in senior roles and therefore we welcome applications from individuals who represent these categories.

At the University of Bradford, we recognise and embrace people that work in diverse ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

In Return we Offer:

• 30 days and 13 statutory and customary days (taken at Easter and Christmas).
• Family-friendly policies
• Great campus facilities including:
• Unique fitness centre
• Eye clinic
• Physiotherapy & sports rehabilitation,
• Counselling & mental health services
• On site nursery
• Food & drink outlets
• Generous employer contribution pension schemes - Universities Superannuation Scheme
• Generous benefit schemes, including car leasing, cycle to work, holiday purchase, home & technology scheme and shopping discounts

Find more information about the many other benefits, including salary sacrifice schemes and campus nursery.

Additional Information:

If you would like to find out more or are interested in applying, please message, email or call Claire Pryke, Associate Director Outreach, Recruitment and Admissions on c.v.pryke@bradford.ac.uk, or Tel (01274) 235703, we would love to hear from you.

Interviews are to take place on 06 March 2025 and are planned to be held in person.  

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Further details:

• Job Description